Collection Methods

Qualitative Fieldwork

  • Viewing Facilites: 1 in Paris, 1 in Shanghai
    • Focus Groups
    • Mini-Groups/Triads
    • In-depth interviews
    • Ethnographics
    • Brainstorming sessions
    • Live Video Streaming
    • Bilingual Moderators
    • Simultaneous Translation
    • Our own viewing facilities
    • Catering services
    • Transcription Services

Quantitative Fieldwork

  • Telephone
    • CATI: 450 positions
  • F2F fieldwork
    • Products tests
    • Packaging & Concept Tests
    • Pre-recruitement
    • Street intercepts
    • Gang Sessions
    • CLT Interviews
    • Eye tracking shop experience
    • Door-to-Door
    • Business location interviews
    • CAPI